In performance, improvisation can produce memorable results. In business, it can make you a better innovation leader. Original post:...

Where have all the CMOs gone? According to Troy McKinna, Australian businesses are losing sight of the value of brand, caught up in an...

Most people think creativity is something we are born with (or without). Innovation expert Evette Cordy disagrees, creativity can be...

Consumers regularly return to brands they have previously bought. On the surface, this behaviour appears to be an act of loyalty, but...

Do you think of yourself as a more creative or more analytic thinker? Too often we think it’s an either-or situation and cast ourselves...

Many businesses are under overwhelming pressures, including constant deadlines for immediate, short-term results. There is often an...

*This article first appeared in the Weekend Australian, April 6-7, 2019*  In a 2019 talent report, LinkedIn identified creativity as the...

Author: Evette Cordy To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate,...

In a recent Harvard Business Review study, Are You Solving the Right Problems?, 85 per cent of 106 C-Suite executives agreed their...

In the early 1970s, Dr. Min Basadur was working as a company-wide creative problem-solving consultant at Procter & Gamble in the USA,...